First, determine whether your TV has a 720p or a 1080p screen (check the owner's manual). Then, go into the the setup menu on the Comcast receiver and find the section where you change the native resolution. The choices should be 480i, 720p, and 1080i.
If you have a 720p TV, set it to 720p. If it's a 1080p TV, set it to 1080i (there is no 1080p in broadcast television).
Your Comcast receiver will now deliver the optimum resolution and picture size for all programs on all channels.
Note that old movies and syndicated TV programs were filmed in 4:3, so you will probably have the blank areas on the two sides. That's not a bad thing. Anything you do to change it will either distort the picture horizontally or crop out the left and right sides of the image. You're better off watching such programs with the blank areas.
With old movies filmed in some variation of a wide screen format, the picture may show up as a "letterbox" image--blank areas on all 4 sides. You can increase the picture size on your TV to fill the screen, and that's usually okay. With extra-wide movie formats like Cinemascope, you'll still have thin blank areas at the top and bottom. Again, that's not a bad thing as explained above.