NTSC - This is your analog TV tuner that is built into every VCR and Television in America. Basically its purpose is to bring in ANALOG broadcasts. Will receive Cable or Antenna Broadcasts. It will be in every TV that you buy.
ATSC - This is the Hight Definition Tuner that by this time next year is required to be in every new television 20" and larger. Its purpose is to receive OVER THE AIR (OTA) broadcasts from local channels via an Antenna, not cable. To utilize this you will need to connect an Antenna, whether a roof top or attic mount and depending on your situation even a table top antenna will work to receive the local HD broadcasts. So when you see the icon in the bottom of your screen now that says available in HD/5.1 this is where you would need an ATSC tuner with an Antenna to receive them that way (or through HD Cable, or Satellite in some cases).
I think the hardware of the actual tuner is virtually identical in QAM or ATSC tuners. They just need to be switched from one format to the other. I think every TV that has an ATSC HD tuner could probably be made compatible with QAM for a few pennies, or maybe a few dollars more.
I think cable companies are using big bucks to discourage the proliferation of QAM tuners. They don't want anyone to cut into their lucrative cable box system, which leads directly to on demand and PPV stuff. It is all about money.
Well a couple of days ago i asked a question about ota and satelites and stuff to understand what i need before i get a tv or HD or anything, and the guy told me before i buy a satelite for OTA hd i should plug in my cable (standard comcast/tw cable) and do a channel search because sometimes it can find HD channels using its built in tuner. I know the LG i was asking about has a built in ATSC tuner but was he talking about a QAM tuner then?
Please invite to digital tv antenna online here http://www.DigitalTVAntenna.us