Hmm, orangish and RED...that sounds like EXCESSIVE color saturation to me....
Turn down the color control, make sure your TINT is right down the middle, the brightness is MID-WAY and your PICTURE / CONTRAST is set to MAXIMUM....
Now look at the picture.....
Do you think it looks normal or not ?
Are you looking at LOW DEF or Hi DEF?
Look at Hi Def....
Now if you are STILL unsure about the picture, there's always BLACK AND WHITE TV SHOWS to verify PROPER Registration.
Black and White has a VERY DISTINCT blending or Red , Green and Blue that creates a very GRAY gray...not Red/Gray or Green/Gray.
That's why it's PERFECT to use for initial verification of whether a TV is properly white-balanced or not....
If you turn off the color, and you go to say...Nickolodeon, and you find Mc Hale's Navy or The Dick Van Dyke show or one of the 60's shows that was recorded, then you found the PUREST Black and White that you can trust for this test...I Love Lucy, Gilligan's Island (only the B/W ones!) are the ones to use too.
It's gotta be gray...
If it's not, swap out your TV quickly before the EXCHANGE timetable expires !